Privacy Policy

Last updated: June 2026


1. Who We Are

This Privacy Policy explains how Sheldrick Trading Limited ("we", "us" and "our") collects, uses and protects your personal information when you visit or make a purchase from shop.sheldrickwildlifetrust.org.

Sheldrick Trading Limited is a wholly owned subsidiary of Sheldrick Wildlife Trust UK and directs maximum distributable profits to the charity annually.

Registered office:

1 Oak Place, Rosier Business Park
Coneyhurst Road
Billingshurst
RH14 9DE
United Kingdom

Company number: 12923637

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

Email: dataprotection@sheldrickwildlifetrust.org

2. Personal Information We Collect

Depending on how you interact with our website, we may collect:

  • Your name;
  • Billing and delivery addresses;
  • Email address;
  • Telephone number;
  • Order history;
  • Details of products purchased;
  • Correspondence with us;
  • IP address;
  • Device, browser and usage information;
  • Information collected through cookies and similar technologies.

We do not store or have access to your full payment card details.

3. How We Collect Information

We collect personal information when you:

  • Place an order;
  • Create an account;
  • Contact us;
  • Subscribe to marketing emails;
  • Participate in surveys or promotions;
  • Browse our website and accept cookies.

Some information is collected automatically through cookies and analytics technologies.

4. How We Use Your Information

We use your information to:

  • Process and fulfil your orders;
  • Arrange delivery and provide customer support;
  • Manage returns and refunds;
  • Prevent fraud and protect our website;
  • Maintain our records and comply with legal obligations;
  • Improve our products, services and website;
  • Send marketing communications where you have consented to receive them.

5. Our Lawful Bases for Processing

We process personal information on the following legal bases:

Purpose Legal Basis
Processing orders Performance of a contract
Deliveries and customer service Performance of a contract
Accounting and tax records Legal obligation
Fraud prevention and website security Legitimate interests
Website analytics and cookies Consent where required
Marketing communications Consent

6. Marketing Communications

If you have chosen to receive marketing communications from us, we may send you emails about products, offers and news relating to the work of the Sheldrick Wildlife Trust.

You may withdraw your consent or unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.

We do not sell or share personal information with third parties for their own marketing purposes.

7. Sharing Information

We only share personal information where necessary.

This may include:

  • Shopify and Shopify Payments; and
  • other payment providers;
  • Royal Mail and courier companies;
  • Website hosting and IT service providers;
  • Professional advisers, auditors and insurers;
  • Regulatory authorities and law enforcement agencies where required by law.

Third parties are required to process personal information securely and only for authorised purposes.

8. International Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate safeguards to ensure that your information remains protected and processed in accordance with applicable data protection laws.

9. How Long We Keep Information

We retain personal information only for as long as necessary.

Financial records relating to orders are generally retained for at least seven years to comply with accounting and tax requirements.

Marketing records are retained until you withdraw your consent or unsubscribe.

10. Cookies

We use cookies and similar technologies to operate our website, improve your browsing experience and understand how visitors use our site.

Further information about our use of cookies can be found in our Cookie Policy.

11. Security

We take appropriate technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse or disclosure.

Although we take reasonable steps to protect information, no method of transmission over the internet is completely secure.

12. Your Rights

Under UK data protection laws, you may have the right to:

  • Request access to your personal information;
  • Request correction of inaccurate information;
  • Request erasure of your information;
  • Restrict the processing of your information;
  • Object to certain types of processing;
  • Withdraw consent at any time where processing is based on consent;
  • Request the transfer of your information to another organisation.

To exercise any of these rights, please contact us at:

dataprotection@sheldrickwildlifetrust.org

13. Complaints

If you are unhappy with how we use your personal information, we would appreciate the opportunity to address your concerns first.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

www.ico.org.uk

14. Changes to this Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page, and the "Last updated" date will be revised accordingly.

Contact Us